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Why reaching the media and public matters

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Description

A core function of public health is informing members of affected populations of their exposures, risks, and vulnerability so that they can make informed decisions and provide input to public health decision-making; one important means of addressing this need is through outreach to news organizations. This session will provide a brief overview of communication research on how to communicate effectively about the local and regional public health relevance of climate change and will point to some useful localized communication resources.

Contributors

  • Edward Maibach, MPH, PhD - Moderator

    Edward Maibach, MPH, PhD—a Distinguished University Professor and Director of the George Mason University Center for Climate Change Communication—is a public health communication scientist who focuses on climate change and related challenges. He is a Member of the National Academy of Medicine, a AAAS Fellow, and in 2020 he was awarded the Stephen Schneider Award for Outstanding Climate Science Communication. In 2021, Thompson Reuters identified Ed as one of the world’s 10 most influential scientists working on climate change. Previously, Ed served as Associate Director of the National Cancer Institute and Worldwide Director of Social Marketing at Porter Novelli. Currently, he is a Board Member of the Global Climate and Health Alliance.

  • Emily Copeland

    Emily Copeland brings over 15 years’ experience in media relations, crisis and science communication, as well as social media strategy. Her expertise in science communication lies in helping scientists at all career stages build their capacity to communicate clearly and effectively with a wide variety of audiences, including the media, regulators, and the general public.

  • Delia Gonçalves

    Delia is an award-winning journalist with a proven track record of amplifying stories that lead to lasting impact, including legislation and government agency reorganizations. She has dedicated her 23-year career to elevating the untold stories in our communities highlighting inequities in housing, healthcare, and education. Delia has spent the last dozen years driving change and holding the powerful accountable as one of the most trusted and impactful reporters in Washington, DC.

  • Natalie Kfoury

    Natalie Kfoury is passionate about strategic, well-balanced, and thoughtful communications efforts. As JSI's Digital Media Officer, she is responsible for managing the organization's online presence from website content to social media communities to newsletter communication, encompassing content planning and creation, targeting and promotion, and analytics tracking. Additionally, she leads staff in social media training for projects and conferences. Natalie lives outside Portland, Maine with her husband. In her free time, she enjoys reading, gardening, knitting, embroidery, and taking full advantage of Maine's beautiful outdoors.

  • Rebecca Leber

    Rebecca Leber covers climate change for Vox. Her investigations into fossil fuel disinformation and climate obstacles have exposed government corruption and launched congressional oversight.She currently serves on the board of directors for the Society of Environmental Journalists. Before joining Vox, she was an environmental reporter at Mother Jones and she has worked as an editor and staff writer at Grist, The New Republic, and ThinkProgress. She’s been awarded various fellowships, including at Vermont Law School and CUNY Journalism School.