About this Webinar
Have you wondered why engaging your certificants has become such a huge marketing challenge? Why your certificants seem so distracted? It’s not your imagination, the marketplace is truly noisier than ever. Bloggers, traditional publishers and online communities all contribute to the noise. The only way to be heard is not by pumping out more content. But by deliberately delivering the right content at the right time to the right audience.

Learn the fundamental concepts of successful content marketing, the key strategy for engaging certificants. Gain insight about how to develop an engagement plan that meets certificants where they are in their career life cycle. Gain permission to ditch the one-size-fits-all newsletter. And learn practical tips for effectively branding your communications.

Understanding and practicing content marketing is no longer a choice, it’s now a must do. Happily it’s never too late to gain a foothold in content marketing or take your current efforts to the next level.

Accessing the Webinar
To access the webinar, click on the presentation below. A PDF of the presentation is included in the Resources tab under the webinar window.

You can view this webinar as many times as you like for 90 days, starting the day of access.

Free to ICE Members - Discount Is Applied When You Add To Your Cart