About the Webinar
Certification programs seek ISO/NCCA accreditation for a variety of reasons, including using it as a marketing tool. Organizations use accreditation to distinguish and promote the value of their programs to their various stakeholders in different ways, some more successfully than others. The efficacy of accreditation as a marketing advantage has a lot to do with industry factors and how proactively the organization leverages it. Learn different tactics to effectively leverage the achievement of accreditation and see examples of what other programs have implemented. Explore the marketing “promise” of accreditation versus what the credential is delivering.

Accessing the Webinar
To access the webinar, click on the presentation below. A PDF of the presentation is included in the Resources tab under the webinar window.

You can view this webinar as many times as you like for 30 days, starting the day of access.

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