The name ICE Exchange reflects what is valued most by our conference attendees: the exchange of of industry trends and best practice through networking and education.
About the Recording
In this 2015 ICE Exchange session, learn how shifting your program’s marketing focus can bring tangible results. Using a case study as an example, follow the Academy of Clinical Research Professionals’ journey through status quo to marketing audit to revised strategy that resulted in increased marketing metrics and candidate applications. Learn how a midsize program created messages of value from existing data and created momentum. Participants will take away specific examples and plans for highlighting certification value without breaking the bank.
Accessing the Recording
To access the recording, click on the presentation title. A PDF of the presentation is included in the Resources tab under the presentation window.
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