Skip to main content

Social Media Strategy: How to Connect with Certificants and the General Public through Social Platforms

About the Webinar
It’s free and easy to connect with your audience online – that’s why so many businesses are doing it. But of all the people who are capitalizing on these free, easy-to-use tools, who’s standing out and really connecting with their audience?

Learn how certifying agencies can foster deeper connections through social media platforms, and the importance of creating a strategy that allows you to understand and reach your audience on their terms and timeline. Practical tips will be shared like how to set up a Facebook group for maximum effectiveness, the value of hashtags, and how to curate valuable content with whatever amount of time you can dedicate to your digital presence.

In one hour, gain a list of ideas to apply immediately to your practice, as well as a list of important questions to ask when designing your social media strategy that’s right for your unique organization.

Participants will learn:

  • How certifying agencies may vary from other businesses and how that should affect a strategic plan
  • Questions to ask when determining who your audience is, what interests them, and how to increase engagement
  • The value of groups on social media, and if the technique is right for you
  • How to identify and capitalize on current trends
Accessing the Webinar
To access the webinar, click on the presentation below. A PDF of the presentation is included in the Resources tab under the webinar window.

You can view this webinar as many times as you like for 30 days, starting the day of access.

Member Discount Is Applied When You Add To Your Cart