This webcast, organized in partnership with the Grocery Manufacturers Association, discusses the increased consumer demand for information about what's in their food, one of the tools helping to meet that demand, and the implications for food manufacturers and ingredient suppliers.

Webinar participants will develop a deeper understanding of:

1. The consumer desire for detailed information about food and food ingredients
2. How the web can be used to provide additional information from what is normally found on food packaging
3. How SmartLabel^TM is one way to provide information in a consistent way
4. Why food manufacturers increasingly look to ingredient suppliers to provide more information
5. How SmartLabel^TM can be implemented