Live Chat ×
Skip to main content

Twitter with Stanford University: The "Who to Follow" System at Twitter: Strategy, Algorithms & Impact

Loading video

This video is currently being processed. It will be ready for viewing shortly.

A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
A small thumbnail of this item.
Please Verify Attendance
Time Remaining:

Description

Abstract:
The Who-To-Follow system at Twitter is an algorithmic data product that recommends accounts for Twitter users to follow. Building the system involved algorithmic, analytics, operational, and experimental challenges; OR and analytics techniques played a key role. This product has had significant direct impact on Twitter's growth and the quality of user engagement, as well as being a major driver of revenue. Over 1/8 of all new connections on the Twitter network are directly due to this system, and a substantial majority of Twitter's revenue comes from its Promoted Products, for which this system was foundational. To place this contribution into perspective, Twitter is now a publicly traded company with a market cap over $30 Billion, a projected annual revenue close to $1 Billion, and over 240 Million active users.

Chapter Guide:
Organization overview: Slide # 4
Problem and challenges: Slide # 22
Approach and methodology: Slide # 29
Results, impact, and conclusions: Slide # 66

  1. A small thumbnail of this item.
  2. A small thumbnail of this item.
  3. A small thumbnail of this item.
  4. A small thumbnail of this item.
  5. A small thumbnail of this item.
  6. A small thumbnail of this item.
  7. A small thumbnail of this item.
  8. A small thumbnail of this item.
  9. A small thumbnail of this item.
  10. A small thumbnail of this item.
  11. A small thumbnail of this item.
  12. A small thumbnail of this item.
  13. A small thumbnail of this item.
  14. A small thumbnail of this item.
  15. A small thumbnail of this item.
  16. A small thumbnail of this item.
  17. A small thumbnail of this item.
  18. A small thumbnail of this item.
  19. A small thumbnail of this item.
  20. A small thumbnail of this item.
  21. A small thumbnail of this item.
  22. A small thumbnail of this item.
  23. A small thumbnail of this item.
  24. A small thumbnail of this item.
  25. A small thumbnail of this item.
  26. A small thumbnail of this item.
  27. A small thumbnail of this item.
  28. A small thumbnail of this item.
  29. A small thumbnail of this item.
  30. A small thumbnail of this item.
  31. A small thumbnail of this item.
  32. A small thumbnail of this item.
  33. A small thumbnail of this item.
  34. A small thumbnail of this item.
  35. A small thumbnail of this item.
  36. A small thumbnail of this item.
  37. A small thumbnail of this item.
  38. A small thumbnail of this item.
  39. A small thumbnail of this item.
  40. A small thumbnail of this item.
  41. A small thumbnail of this item.
  42. A small thumbnail of this item.
  43. A small thumbnail of this item.
  44. A small thumbnail of this item.
  45. A small thumbnail of this item.
  46. A small thumbnail of this item.
  47. A small thumbnail of this item.
  48. A small thumbnail of this item.
  49. A small thumbnail of this item.
  50. A small thumbnail of this item.
  51. A small thumbnail of this item.
  52. A small thumbnail of this item.
  53. A small thumbnail of this item.
  54. A small thumbnail of this item.
  55. A small thumbnail of this item.
  56. A small thumbnail of this item.
  57. A small thumbnail of this item.
  58. A small thumbnail of this item.
  59. A small thumbnail of this item.
  60. A small thumbnail of this item.
  61. A small thumbnail of this item.
  62. A small thumbnail of this item.
  63. A small thumbnail of this item.
  64. A small thumbnail of this item.
  65. A small thumbnail of this item.
  66. A small thumbnail of this item.
  67. A small thumbnail of this item.
  68. A small thumbnail of this item.
  69. A small thumbnail of this item.
  70. A small thumbnail of this item.
  71. A small thumbnail of this item.
  72. A small thumbnail of this item.
  73. A small thumbnail of this item.
  74. A small thumbnail of this item.
  75. A small thumbnail of this item.
  76. A small thumbnail of this item.
  77. A small thumbnail of this item.
  78. A small thumbnail of this item.
  79. A small thumbnail of this item.
  80. A small thumbnail of this item.
  81. A small thumbnail of this item.
  82. A small thumbnail of this item.
  83. A small thumbnail of this item.