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The 7 Principles of Lean Startup

Lean Startup is a system of practices that can be used for creating new businesses from scratch. Every startup begins under conditions of extreme uncertainty; the Lean Startup practices are designed to progressively reduce uncertainty through a series business experiments. This course gives a basic overview of the seven principles of Lean Startup. The principles were originally articulated by Steve Blank and Eric Ries, and the course includes a link to interviews with them. A companion course discusses adaptations to make these practices work in large organizations and in companies that produce physical products.

1. Lean Learning Loops
2. Minimum Viable Product (MVP)
3. Pivot or Persist
4. Innovation Accounting

5. Value Hypothesis
6. Business Model Hypothesis
7. Growth Hypothesis

Jim Euchner is editor-in-chief of Research-Technology Management and Partner in Outside Insight Consulting. He previously held senior management positions in innovation leadership at Goodyear Tire and Rubber Company, Pitney Bowes, and Bell Atlantic. Jim holds BS and MS degrees in mechanical and aerospace engineering from Cornell and Princeton Universities, respectively, and an MBA from Southern Methodist University. He is author of a forthcoming book, Lean Startup in Large Organizations, to be published by Productivity Press.