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Corporate Innovation: Getting Leadership Buy-In

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Description

In this engaging and hands-on workshop participants learn how to interact with leadership – from direct managers to the C-suite – in order to get the resources required to drive real impact. Many enterprises stick “innovation” out in pasture, hoping against hope it will grow into something worthwhile. But what if that innovation silo could be leveraged into solving both near term issues, as well as laying the foundation for future growth? Examine examples and tools to help you understand where you are on the innovation transformation journey and what you need to do next to make progress, and how to do it. You must practice lean innovation to create a lean-innovating organization. Get started with the 3 E’s of Lean Innovation: Empathy – Experiments – Evidence. Learn how to apply these principals to successfully interact with company leadership in order to drive near term impact that leads to greater investment and a bigger role for the innovation team.

Contributors

  • Brant Cooper, CEO, Moves the Needle

    Cooper also serves as an advisor to entrepreneurs, accelerators and corporate innovation teams and is the author of the New York Times best seller The Lean Entrepreneur. With over a decade of expertise helping companies bring innovative products to market, he blends design thinking and lean methodology to ignite entrepreneurial action within large organizations. He has been in leadership roles in notable startups such as: Tumbleweed, Timestamp, WildPackets, inCode, and more. His current venture, Moves The Needle, empowers organizations to be closer to customers, move faster, and act bolder.