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New Innovation Metrics for B2B Organic Growth

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A popular innovation metric today is the Vitality Index: % of sales from new products. But it’s a lagging indicator. Changes you make to your front-end of innovation could take years to register significant revenue. This is like turning up your thermostat and having the furnace come on next week. In this webinar, Dan Adams (Founder and President, The AIM Institute) outlines two new innovation metrics - the Growth Driver Index and the Commercial Confidence Index. These metrics can help companies build growth capabilities and understand customer needs, respectively. Both satisfy 4 key tests: leading, actionable, benchmarkable, and impactful. This webinar explores the steps involved for implementing each metric and real-world examples.