Description
This session will reveal data from a mixed methods research inquiry into innovation storytelling, reporting on qualitative insights from 45-minute interviews with over 100 global innovation leaders, plus quantitative survey data collected from global innovation leaders. This resulting “State of the Field” report will reveal the statistical significance, financial and personnel resources, training commitments, and resources allocated to innovation storytelling across 80 innovative companies and federal government institutions. Participants will gain insight into the role of storytelling within the innovation process, learn key drivers of the process. Attendees will gain access to comparative data that can support them in evaluating the effectiveness of their institution’s innovation storytelling efforts. |