Description
Innovators spend 25% of their work week writing and sharing innovation stories. From project proposals to concept pitches, innovators are constantly being asked to communicate their ideas and progress with their colleagues, customers, leaders, and stakeholders. In this workshop, we will explore and ideate on the work of innovation storytelling: Who touches innovation stories? How are they crafted? When are they shared? What templates and processes give it definition? We'll compare insights across organizations in a dynamic workshop experience, where we'll ask innovators to share feedback on updated research insights, a draft maturity model for innovation storytelling, and a concept pitch for a tech-enabled platform to support innovation storytelling across the enterprise.
Contributors
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Katie Trauth Taylor
Katie Taylor is founder and CEO of Untold Content, an innovation storytelling firm that supports public and private sector organizations in scientific, medical, technical, and social innovation verticals to effectively communicate their ideas, insights, and impacts. She is a former research professor in professional writing who now leads a team of MA- and PhD-level writers, researchers, and designers who provide hands-on content strategy and content creation services as well as immersive training experiences that empower teams to successfully communicate their innovative work. She hosts the Untold Stories of Innovation podcast and has interviewed more than 100 global innovation leaders to explore the role storytelling plays in the innovation process.