Description
The Hybrid Model Matrix, based on research conducted in a multinational manufacturing company, supports managers’ decision-making regarding which new product development (NPD) processes to activate for a specific project. Stage-Gate is the backbone process of the matrix, and design thinking, Lean Startup, and Agile are plugged in to create three different hybrid models. The matrix also provides guidance regarding when R&D managers might use each model. The Hybrid Matrix Model outlines four approaches––linear Stage-Gate and the three hybrid models—that R&D managers may activate selectively based on company knowledge of users and categories. R&D managers can use the Hybrid Model Matrix to guide NPD projects better since they can determine the most suitable model given each opportunity’s specific context.
Contributors
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Matteo Vignoli
Matteo Vignoli is an assistant professor in management science and engineering at the University of Bologna and the operative coordinator of the Bologna Design Factory for Open Innovation. He holds a PhD in management engineering from the University of Padua. He is “building the future” through research, education, and societal impact all centered on the application of design thinking to open innovation. He teaches in several master’s programs and business schools and works on innovation projects with global organizations. He is a visiting scholar at Stanford University and Ryerson University, and is a member of the Design Thinking ME310/SUGAR network. He is also a founding member of the Challenge-Based Innovation initiative at CERN and a global leader of the Future Food Ecosystem.
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Nicolò Cocchi
Nicolò Cocchi is a management engineer, and currently a PhD student and academic tutor at the Department of Management, Alma Mater Studiorum–University of Bologna. He is also a member of the Open Innovation unit of Almacube, the incubator of the University of Bologna. His research focuses on innovation management, especially new product development, design thinking, and open innovation.
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Clio Dosi
Clio Dosi is a postdoctoral fellow at the University of Bologna, where she teaches Organization Science. Previously, she was a postdoctorial fellow at University of Modena and Reggio Emilia. She was a visiting scholar at Cass Business School and is a CERN Ideasquare fellow. In her research, she collaborates with knowledge-intensive companies (healthcare sector) and research centers. She is part of the Bologna design factory, where she focuses on applied research and education. She studies how groups and organizations manage and design innovation, in tools selection (prototypes and simulations), and innovation design methodologies and processes (design thinking, open innovation).