Description
Successful digital transformations successfully transform customers, not just the firm. How does - how should - your digital transformation make your customers more valuable? How will you know? Drawing extensively from academic research and real-world deployments. This seminar suggests specific heuristics for aligning digital transformation investment with desired customer transformation outcomes. These framework work as well for legacy firms as born-digital innovators.
Contributors
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Michael Scrage
Michael Schrage is a Visiting Fellow in the Imperial College Department of Innovation and Entrepreneurship where he examines the various roles of models, prototypes, and simulations as collaborative media for innovation risk management.
He has served as an advisor on innovation issues and investments to major firms, including Mars, Procter & Gamble, Google, Intel, BT, Siemens, NASDAQ, IBM, and Alcoa.
Michael has advised segments of the national security community on cyberconflict and cybersecurity issues. He has presented workshops on design experimentation and innovation risk for businesses, organizations, and executive education programs worldwide. Along with running summer workshops on future technologies for the Pentagon’s Office of Net Assessment, he has served on the technical advisory committee of MIT’s Lincoln Laboratory. He has been a contributor to such prestigious publications as the Harvard Business Review, Sloan Management Review, the Financial Times, The Wall Street Journal, strategy+business, IEEE Software, and the Design Management Journal.