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The Only Digital Constant is Transformational Change


This IRI PILOT Research project launched at the 2022 Annual Conference. The project will address ways that IRI leaders can effectively lead employees through the speed of today’s technological change, with focus on change management in an agile environment, resistance management and capability building, and reinforcement. They will research what is working, and what isn’t, at large, legacy companies. As a result, this research will provide specific recommendations for how to adopt an agile people-first approach to change management, and recommend best practices leaders can take to cultivate the acceptance and ability needed to guide employees through successful digital transformation across their company.


  • Beth Dawson

    Beth Dawson is the Director of Strategic Initiatives for Mars Wrigley US. In this role she leads a team of internal consultants that drive strategy execution through holistic program management, change management and process improvement solutions. Beth is also an adjunct instructor at Temple University Fox School of Business where she teaches Organizational Communications and Change Leadership. Her focus is teaching undergraduate students and MBA candidates how to develop high-performing teams and lead change through creative and inclusive communication strategies.

  • Michael Rivera

    Dr. Michael J. Rivera joined the Fox School of Business in September 2014 and serves as Associate Professor of Strategy and Entrepreneurship. In this role, he teaches courses in creative problem solving, business model innovation, and innovation adoption and diffusion at the graduate level, including Executive MBA. With a strong focus on bridging theory with practice, Dr. Rivera’s classroom is an active, industry-connected one that prioritizes hands-on practice through live case studies and team activities. Dr. Rivera’s interests include creativity and innovation management, the emerging field of human capital analytics, and how the two connect to shape business strategy. He not only contributes original research in these areas, but also shapes these fields in other ways through his consulting and entrepreneurial startups.

  • Cliff Tironi

    Cliff Tironi is Executive VP of Strategic Accounts for Thinaer, a Platform-as-a-Service that synthesizes millions of physical, digital, and human experience data points every second to create AI-backed business insights. In his role, Cliff oversees the strategic sales efforts by creating trusting, value-driven relationships with Fortune 100 and 500 firms and partner organizations. Acquired by Thinaer in 2020, Cliff is co-creator of Thinaer's proprietary real-time feedback platform, which is the core tool utilized in driving their digital transformation change management. Cliff has a background in data visualization. As an adjunct professor at Florida International University, Cliff teaches Executive MBAs how to be influential communicators, accurately define their business problems, and generate creative solutions to complex challenges, all through the discipline of Data Visualization.