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Successful Roadmapping for the Effective Executive


Technology Roadmaps are a commonly used, flexible technique to support strategic and long-range planning, by matching short-term and long-term goals and resources with specific technology or product solutions. As the pace of change and volatility continue to increase, executives face challenges leading the development of effective Roadmaps. While every Roadmap is unique, this session will address the elements yours should include and discuss critical perspectives you should be using to improve the process and outcomes for your organization.


  • Andy Shafer

    Andy Shafer is the Founder of Shafer's Innovation and Business Building Services, as well as two leading bio-material companies with a strong track record establishing compelling value propositions, creating growth from disruptive innovations, building corporate and product brands, and establishing and leading business strategies, commercial capabilities and teams. Andy brings his background as an executive at Elevance Renewable Sciences, Inc., NatureWorks, LLC, Cargill, Inc. and The Dow Chemical Company providing a unique understanding of the dynamics required for achieving successful growth at both start-up and Fortune 50 companies.
    Andy has a bachelor's degree in chemical engineering from the University of Notre Dame with an MBA from the University of Minnesota's Carlson School of Management, and a certificate in Managerial Issues in the Global Enterprise from Thunderbird School of Global Management.