Description
This IRI PILOT Research project will be reporting out their findings on innovation storytelling. The goal of their research was to identify the systems that innovation teams use to pitch ideas, share institutional histories of innovation, communicate successes, and learn from failures. They will share: 1) data on the impact and ROI of innovation storytelling; 2) the ways innovation teams share, collect, and circulate stories to support innovation objectives; 3) recommendations for new technologies and processes that could better support storytelling among innovation teams.
Contributors
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Katie Trauth Taylor
Katie Taylor is founder and CEO of Untold Content, an innovation storytelling firm that supports public and private sector organizations in scientific, medical, technical, and social innovation verticals to effectively communicate their ideas, insights, and impacts. She is a former research professor in professional writing who now leads a team of MA- and PhD-level writers, researchers, and designers who provide hands-on content strategy and content creation services as well as immersive training experiences that empower teams to successfully communicate their innovative work. She hosts the Untold Stories of Innovation podcast and has interviewed more than 100 global innovation leaders to explore the role storytelling plays in the innovation process.
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Stephen Taylor
Stephen Taylor, PhD is COO/CIO of Untold Content. He brings a decade of industry R&D experience and another decade of university research and teaching experience to his role at Untold. Before joining Untold, Stephen served as Technical Manager of R&D at a global chemical company, where he helped design a New Product Development StageGate innovation process. With eyes for innovation and awards granted for scientific and technical presentations, Stephen supports companies in leveraging the insights of their experts.