Oct. 7, 2016 - Biomimicry - Streamlining the Front End of Innovation for Sustainable Products
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Description
Audio recording of this session is not available. Biomimicry, defined as
innovation through the emulation of biological forms, processes, patterns, and
systems, is particularly valuable for its focus on solution discovery, as
opposed to solution validation. GOJO Industries, Inc. used biomimicry to drive
environmentally sustainable product innovation. The approach proved both
efficient and effective: in comparison to a historical new product development
project with a similar objective and scope, the biomimicry-driven project
produced double the intellectual property and at least double the energy
savings for just one-sixth the resource commitment. Biomimicry also showed
potential to increase the overall speed of front end innovation.
Join the authors to explore this case study and
discover how biomimicry may be a highly promising approach for driving
innovation, and particularly environmentally sustainable innovation.