Description
In this ever-changing world, it is business critical to stay ahead of your competition by creating new and innovative products that meet your consumer needs. Predicting where your competitors are going by knowing what technologies they are working on is strategically important to you. During this live event, Linda Perucca will provide an expert's perspective on how to go about starting a Competitive Technical Intelligence Program, best practices to be followed while setting one up and the benefits that your company can realize.
Brought to you in partnership with SciTech Patent Art.
Contributors
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Linda Perucca
Linda S. Perucca, SPA Consultant & Certified Food Scientist and Former Associate Director Intellectual Property Strategy and Global RD&Q Training at Mondelēz International (formerly Kraft Foods). She has over 30 years experience in the consumer goods industry with a broad background in product development, research and Intellectual Property. Her key expertise includes creation of a Global RD&Q Training Academy; development of Global Intellectual Property Strategy; and implementation of a competitive technical intelligence program to monitor peer companies and critical technology spaces.