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January 18, 2019: Snakes & Ladders in Servitization--Using a Game to Capture Inhibitors and Enablers of Transformation

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Description

Daniel Andrews, Research Fellow with the Advanced Services Group at the Aston Business School, will present a novel research method that adapts the classic board game Snakes and Ladders to a proposed transformation roadmap. By mapping transformation steps to the game board and assigning inhibitors to snakes and enablers to ladders, this method allows you to capture data related to the inhibitors and enablers associated with transformation over time. Join us for an hour to learn how you can utilize this method within your organization.

Don't miss the half-day Servitization for Manufacturers workshop on April 29, 2019 in Pittsburgh! Learn how you can transition from a product to a services based business model and why this will create more value and opportunity for your company.

Contributors

  • Dan Andrews - Research Fellow, Advanced Services Group, Aston Business School

    Dr Andrews is Research Fellow in Gamification in the Advanced Services Group, the centre of excellence in research and practice on servitization and advanced services within Aston Business School. His current project explores the use of digital game-based technologies and techniques that engage manufacturers with servitization. For this project, he has worked with both manufacturers and games companies to facilitate the development of online games and gamified applications that relate to various aspects of servitization.

    Before joining Aston University, Dr Andrews was a PhD candidate at the University of Birmingham, where he created innovative methods of designing, visualising and evaluating interactive stories.

  • Jim Euchner, Aston Business School

    Partner, Outside Insight Consulting, LLC
    Editor-in-Chief, Research-Technology Management

    Jim Euchner is Honorary Professor at Aston Business School (UK) and Editor in Chief of Research-Technology Management, a peer-reviewed journal for practitioners of innovation, technology and research management. He was previously Vice President of Global Innovation at Goodyear Tire & Rubber Company, where he led the development of new businesses and helped launch five businesses on three continents. Prior to his work at Goodyear, Jim held positions as Vice President of Growth Strategy and Innovation at Pitney Bowes, Inc. and Vice President, Network Systems Advanced Technology at Bell Atlantic (now Verizon).

    In his consulting practice, Jim helps companies move quickly and in a disciplined way from concept to cash. Areas of focus include business model innovation, the use of lean startup approaches in large organizations, and the challenges manufacturers confront in moving to services-led business models. He works extensively with companies implementing businesses enabled by emerging technologies, including AI, the Internet of Things (IoT), and predictive analytics.