Description
Do you ever feel like your teams are in motion, but not making progress? While big companies recognize their need to transform in response to rapidly changing markets and disruptive forces, they are struggling more than ever to let go of what once made them successful. They are attempting to protect the status quo and are reluctant to change their core offerings and their business models. By minimizing risk and avoiding opportunity, they offer small renovations and fail to deliver disruptive innovation. But why?
Two reasons – processes and people. In order for big companies to compete in this new and ever changing world, they need to transform their culture and their ways of working. Every employee must play a role in this transformation and break their innovation routine. Learn how we have transformed Front End Innovation at Kimberly-Clark by simplifying deliverables, encouraging mindset shifts, and empowering teams.
Contributors
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Marci Ruman, Global Innovation Strategist, Kimberly-Clark
Marci has spent her career understanding consumers, delivering winning products, and driving technology development. She’s known for challenging current thinking, getting people to see the big picture, and making things happen. Marci is Kimberly-Clark’s top female inventor and has over 50 granted patents. She has been instrumental in delivering numerous global product innovations for Huggies®, Pull-Ups®, GoodNites®, Kotex®, Poise® and Depend® brands. Marci has extensive experience in all phases of product development, but her true passion lies in building team talent, solving problems and making people’s lives better.