Description
Maximizing the return on your R&D spending hinges entirely on your organization’s ability to consistently pick the right development projects, technologies, and platforms to invest in. This is no easy task. New Product Portfolio Management is fast becoming the most effective way to simplify this complex process –especially when coupled with a clearly defined Product Innovation Strategy. These strategic portfolio management methodologies enable businesses to drive more value and productivity into their portfolios of product innovation projects.
In this webinar, Dr. Robert G. Cooper will present:
- Ways that you can double your portfolio’s value simply by using productivity metrics when selecting projects and by reallocating resources to fewer, but better, projects
- How to link your new product portfolio to your company’s strategy so it produces meaningful competitive advantage
- How to ensure scarce resources are consistently invested in the best development projects
- How to pick the winners!
Contributors
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Robert Cooper, President, Product Development Institute
Dr. Robert G. Cooper
Professor Emeritus, McMaster University
ISBM Distinguished Research Fellow, Penn State University
President, Product Development Institute
Developer of the Stage-Gate new product development process -
Michel Delifer, Sales Director, Planisware
Michel Delifer is a Sales Director at Planisware, a Gartner-recognized, leading provider of product portfolio management software and services. He is an internationally experienced executive with a passion for and proven ability to identify value-added solutions for organizations focused on innovation, and he has helped numerous organizations get innovation to market. Michel has also had the immense privilege of working under Dr. Bob Cooper's leadership for five years and partnering with him in various capacities for the past 17 years.