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May 5, 2017 - Leveraging Lean Principles in R&D

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Description

The experience of The Goodyear Tire & Rubber Company shows how applying Lean principles to R&D can improve the efficiency and effectiveness of new product development. Join author Norbert Majerus as he discusses his article published in the March-April 2017 issue of Research-Technology Management.

Contributors

  • Norbert Majerus, Lean Chamption, Goodyear Tire & Rubber Co.

    Majerus has led a decade-long effort to implement a product development process based on Lean principles at the company's three global innovation centers. His first book, Lean-Driven Innovation:  Powering Product Development at The Goodyear Tire and Rubber Company (2015, CRC Press), won the Shingo Research Award for 2016.  He holds a Masters degree in chemistry from the Universitaet des Saarlandes in Saarbruecken, Germany.  Norbert also serves on the board of LPPDE, the Lean Product and Process Development Exchange.