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Holland Award Address: Business Model Innovation in Practice

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Description

Business model innovation is often the key to capturing value from innovation within corporations. Developing and implementing new business models in practice, however, is difficult and fraught with risk. The 2015 Holland Award paper discusses a systematic approach to developing new business models and identifies concrete steps to reduce the risks associated with them. It draws on literature on elements of the process as well as experience developing and implementing new business models at Goodyear.

Contributors

  • Abhijit Ganguly, Manager, Business Model Innovation, Goodyear Tire & Rubber Company

    Abhijit Ganguly is Manager, Business Model Innovation at Goodyear. In his role, he is responsible for identifying & testing business models for new growth initiatives across Goodyear’s multiple business units (commercial, consumer & off the road). Before joining Goodyear, he was responsible for driving growth initiatives in West Africa & Canada for a manufacturing company. He holds a bachelor’s degree in mechanical engineering from Jadavpur University (India) and an MBA from the Tuck School of Business at Dartmouth, Hanover, NH.

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