Description
Business model innovation is often the key to capturing value from
innovation within corporations. Developing and implementing new business models
in practice, however, is difficult and fraught with risk. The 2015 Holland
Award paper discusses a systematic approach to developing new business models
and identifies concrete steps to reduce the risks associated with them. It
draws on literature on elements of the process as well as experience developing
and implementing new business models at Goodyear.
Contributors
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Abhijit Ganguly, Manager, Business Model Innovation, Goodyear Tire & Rubber Company
Abhijit Ganguly is Manager, Business Model Innovation at Goodyear. In his role, he is responsible for identifying & testing business models for new growth initiatives across Goodyear’s multiple business units (commercial, consumer & off the road). Before joining Goodyear, he was responsible for driving growth initiatives in West Africa & Canada for a manufacturing company. He holds a bachelor’s degree in mechanical engineering from Jadavpur University (India) and an MBA from the Tuck School of Business at Dartmouth, Hanover, NH.