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Reducing Uncertainty in Breakthrough and Transformational Opportunities through Ecosystem Immersion


Breakthrough and transformational growth opportunities can create confusion and frustration for organizations regarding if and how to move forward. How does an organization explore an area that is vastly different than their current businesses, capabilities and knowledge base. How can leaders make decisions with more confidence throughout an innovation journey when many unknowns exist.

In this session, we will showcase multiple examples from Lubrizol Corporation on how they have leveraged and embedded themselves in external ecosystems to build foundational knowledge in new and transformational growth areas. In the process, speeding up buy-in, reducing uncertainty, increasing confidence and driving action within the organization. Additional topics will include; How to identify the right ecosystems? Various ways to engage with ecosystem experts. Learnings that Lubrizol had during their journey.