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ETN - Push Pull Strategy & Tactics for Adoption of External Technology


Two ways to launch new technology offerings are to push technology forward to business and customers or to have business and market needs pull, i.e. seek out technology and product solutions. Very different strategies are called for in the two situations. How do you push and pull with your business partners?

Presenters: Douglas Gundlach (S.C. Johnson & Sons) and Gary Luce (Eastman Chemical Company)