Description
Lee Ann Cochran and Jeff Bennett of Amphora Consulting will discuss best practices for striking a balance between market-driven and customer-driven innovation. This session will examine how to use market segmentation to understand different customers, how to determine what should drive your product development, and how to effectively transition from one to the other.
Contributors
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Lee Ann Cochran, Amphora Consulting
Lee Ann Cochran is an affiliated partner with Amphora Consulting. Lee Ann is a well-versed professional with expertise across the aerospace, defense, start-up and non-profit industries. She received her BS in Materials Science & Engineering from The Ohio State University and has advanced her career with experience in research, process scaling, manufacturing, proposal development, commercialization, business development, sales, marketing, licensing and market strategy. Ms. Cochran serves on the board for the Innovation Research Interchange (IRI), Ohio Aerospace Institute (OAI) and is the President of the Women in Engineering ProActive Network (WEPAN) Board. Lee Ann received the Women in Engineering ProActive Network (WEPAN) Presidents award in 2018. She was recognized as a 2017 Smart Business Progressive Woman in Cleveland and in 2016 was selected for the Outstanding Soroptimist Award for Columbus and Franklin County. She was also named as one of the 2014 Women You Should Know by Women for Economic and Leadership Development (WELD) and acknowledged by Battelle as a Women’s History Month Honoree for bringing forward ideas to drive change and shape the future. A passionate volunteer, Lee Ann spends her free time supporting causes which champion human rights and equality.
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Jeff Bennett, Amphora Consulting