Description
Choosing the right strategic path for your business is a challenge. You must get the most from every resource and effort your business invests, and today's business environment demands rapid decision making, requiring high levels of autonomy in even small organizations. A clear, integrated strategy needs to be both understood and memorable inside your organization. It will outline developing your strategy using the Strategic ROADMAP, discuss each of the 7 critical questions, provide a clear example using Southwest Airlines successful journey, and we’ll provide a template and get you started updating your strategy to put you on the ROAD to success. The questions apply at the company, business unit or project level. They can be framed for core or disruptive business growth.
Contributors
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Andy Shafer
Andy Shafer is the Founder of Shafer's Innovation and Business Building Services, as well as two leading bio-material companies with a strong track record establishing compelling value propositions, creating growth from disruptive innovations, building corporate and product brands, and establishing and leading business strategies, commercial capabilities and teams. Andy brings his background as an executive at Elevance Renewable Sciences, Inc., NatureWorks, LLC, Cargill, Inc. and The Dow Chemical Company providing a unique understanding of the dynamics required for achieving successful growth at both start-up and Fortune 50 companies.
Andy has a bachelor's degree in chemical engineering from the University of Notre Dame with an MBA from the University of Minnesota's Carlson School of Management, and a certificate in Managerial Issues in the Global Enterprise from Thunderbird School of Global Management.