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AI and Business Model Innovation


Explore the shift from traditional industrial to digital business models and the growing importance of AI as a source of competitive advantage. You will delve into emerging business model archetypes that leverage AI, examining their effectiveness, current users, and underlying assumptions. The workshop examines these models through the lens of economic flywheels and competitive control, featuring practical examples from the instructor’s real-world experiences. Gain the knowledge and confidence to harness AI’s potential for creating new business models, positioning your company for success in the evolving digital landscape.


  • Jim Euchner

    Jim Euchner is Visiting Professor at Aston Business School (UK) and Editor in Chief of Research-Technology Management, a peer-reviewed journal for practitioners of innovation, technology and research management. He was previously Vice President of Global Innovation at Goodyear Tire & Rubber Company, where he led the development of new businesses and helped launchfour businesses on three continents. Prior to his work at Goodyear, Jim held positions as Vice President of Growth Strategy and Innovation at Pitney Bowes, Inc. and Vice President, Network Systems Advanced Technology at Bell Atlantic (now Verizon).

    Jim has worked in the field of intelligent systems for over 25 years. In his consulting practice, he helps companies to implement businesses enabled by emerging technologies, including AI, the Internet of Things (IoT), automation, and predictive analytics. He helps companies to move quickly and in a disciplined way from concept to cash. Areas of focus include the use of lean startup approaches in large organizations, business model innovation, and the challenges manufacturers confront in moving to services-led business models.

    Jim is industry co-chair of the Aston Advanced Services Partnershipandpast member of the Scientific Advisory Council for the Nissan Autonomous Vehicle program.He is also a co-founder of the MIT Innovation Laboratory, a consortium to nurture innovation in organizations. Jim has published and spoken extensivelyon innovation and technology management. His google scholar page can be found at

    Jim received his Bachelor of Science degree from Cornell University in mechanical and aerospace engineering and his Master of Science degree from Princeton University, where he was a Guggenheim Fellow. He also holds an MBA from Southern Methodist University. He has received several awards for his work in AI, including two selections as Innovative Applications of AI, the Carnegie Mellon University/AMS Award for Managing Information Systems, and the Franz Edelman Award (finalist).