At a time when misinformation spreads faster than evidence, restoring trust in science has never mattered more. How can editors, authors, and researchers better connect with audiences who increasingly question scientific authority? And how can we tell the story of science in ways that invite engagement without sacrificing accuracy or rigor?
This webinar brings together leading voices to examine how trust can be rebuilt across scientific communication and the publication ecosystem. Our expert panelists will explore three critical challenges:
- Storytelling and public engagement: How can scientists and communicators build credibility with audiences who have learned to distrust expertise?
- AI in peer review: Where does AI genuinely help, and where does it threaten the integrity mechanisms we depend on?
- Malfeasance and integrity: What do paper mills, predatory publishers, and research fraud tell us about systemic vulnerabilities, and what can be done?
The format balances brief scene-setting presentations with open dialogue and audience Q&A. Submit questions to the faculty before the webinar here. Participants will leave with practical strategies for strengthening trust in their own editorial, publishing, or medical communications work.
Learning Objectives:
By the end of this session, participants will be able to:
- Describe how storytelling principles can rebuild public confidence in scientific findings
- Evaluate the benefits and risks of AI tools in peer review and editorial workflows
- Identify forms of publishing malfeasance and their impact on trust in science
- Apply principles of trust and engagement to their own roles in editing, publishing, or research communication
This webinar is presented jointly by the Council of Science Editors (CSE) and the International Society for Medical Publication Professionals (ISMPP), through ISMPP's Professional Collaborations & Outreach Committee.
This ISMPP U qualifies for 1.0 CMPP credit
Thank you to our webinar sponsor:
Frontiers is one of the world’s most impactful research publishers, dedicated to making peer-reviewed, quality-certified science openly accessible. With more than 3 million researchers across 222 community-led journals covering 1,700 academic disciplines, we provide researchers with a trusted, cutting-edge, AI-powered open science platform to rigorously review their findings and maximize the dissemination of their discoveries.