Rebecca Rozich, PhD, ISMPP CMPP, Vice-President, Medical and Scientific Services, Ashfield Healthcare LLC
Angela Jacobson, Group Account Director, Ashfield Heathcare LLC
Christopher Spohr, Creative Director, Ashfield Healthcare Communications, Ashfield Healthcare Communications, part of UDG Healthcare, plc
Moderator: Ken Pomerantz, PhD, Senior Director, Global Scientific Communications, Alexion Pharmaceuticals, Inc.
Developing a detailed scientific platform is a fundamental first step of a strong publication plan. A well-developed, comprehensive scientific platform ensures internal alignment and consistent and clear language across all publications, medical communications, and beyond. Generation of scientific platforms consumes significant time and effort. However, if they are not developed properly, the final result may be a document lacking internal alignment with limited uptake and use. During this parallel session, we will focus on evolving best practices for building a robust and clinically relevant scientific platform. Key components of this detailed process include a comprehensive approach actively engaging key members from all functional groups of an interdisciplinary team at all stages of development. This may include initial one-on-one interviews or small group discussions as well as interactive, collaborative cross-functional workshops later in the process.
An additional valuable step that is often missed in the development process is the vetting of the scientific platform with selected external experts to ensure that it is credible, scientifically robust, clinically meaningful, and unbiased. The user experience for the scientific platform is just as important as the scientific content. With a wide variety of solutions now available, choosing the appropriate medium or mediums is crucial. Lastly, proper training and rollout of the complete platform and format are essential for successful execution. This session will educate on the evolving development of the scientific platform and ensure it is readily accessible, usable, and adaptable to ultimately increase the overall value and final usage.
Learning objectives:
Angela Jacobson, Group Account Director, Ashfield Heathcare LLC
Christopher Spohr, Creative Director, Ashfield Healthcare Communications, Ashfield Healthcare Communications, part of UDG Healthcare, plc
Moderator: Ken Pomerantz, PhD, Senior Director, Global Scientific Communications, Alexion Pharmaceuticals, Inc.
Developing a detailed scientific platform is a fundamental first step of a strong publication plan. A well-developed, comprehensive scientific platform ensures internal alignment and consistent and clear language across all publications, medical communications, and beyond. Generation of scientific platforms consumes significant time and effort. However, if they are not developed properly, the final result may be a document lacking internal alignment with limited uptake and use. During this parallel session, we will focus on evolving best practices for building a robust and clinically relevant scientific platform. Key components of this detailed process include a comprehensive approach actively engaging key members from all functional groups of an interdisciplinary team at all stages of development. This may include initial one-on-one interviews or small group discussions as well as interactive, collaborative cross-functional workshops later in the process.
An additional valuable step that is often missed in the development process is the vetting of the scientific platform with selected external experts to ensure that it is credible, scientifically robust, clinically meaningful, and unbiased. The user experience for the scientific platform is just as important as the scientific content. With a wide variety of solutions now available, choosing the appropriate medium or mediums is crucial. Lastly, proper training and rollout of the complete platform and format are essential for successful execution. This session will educate on the evolving development of the scientific platform and ensure it is readily accessible, usable, and adaptable to ultimately increase the overall value and final usage.
Learning objectives:
- Learn about the evolving development of the scientific platform and how they can incorporate these changes into their scientific platforms
- Gain a deeper understanding of the communication formats available today and how they can be applied to scientific platforms to increase comprehension, retention and ROI
- Understand how to work with both internal and external stakeholders to ensure smooth development of the evolving scientific platform while successfully abiding by and navigating internal processes, compliance, and ensuring proper training
- Ensure their scientific platforms will be more readily assessable, usable and adaptable for the end users to increase the overall value and final usage
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