Trishna Bharadia, Health Advocate and Patient Engagement Champion
Vanessa Pott, Director, Global Patient Insights & Advocacy at Merck KGaA, Darmstadt, Germany
Dawn Richards, Patient Advocate, Canadian Arthritis Patient Alliance

Moderator: Lauri Arnstein, MA, MBBS, Patient Partnership Liaison, Envision Pharma Group

There is a growing demand from patients and the public for increased involvement in all stages of the medicine development lifecycle. Medical communications spans many of these stages, and practical guidance is needed to ensure ethical and effective patient involvement. This session will bring together stakeholders in this space to share their expertise through role play in 3 interactive scenarios, inviting the audience to bring any questions that they have.

Learning objectives:

• Be aware of the scope of medical communications activities where patients can be involved
• Understand best practice considerations (and approaches to avoid) for 3 activities: patient authorship of a peer-reviewed publication, patient involvement in an advisory board, and patient presentation at a scientific symposium
• Consider perspectives from key stakeholders: patients, industry, and publications professionals
• Be equipped to apply the practical guidance to discuss, plan and implement patient involvement activities in their own organizations