Alison Humphries, DPM, MBChB BSc, ISMPP CMPP, Medical Insights Director, CMC Connect
Karen King, PHD, ISMPP CMPP, Head of Growth and Development, CMC Affinity, CMC Affinity
Debbie Walton, MS, MBA, CPM, ISMPP CMPP, Global Publications Manager, Merck

Much time and effort is put into the development of an optimal scientific platform from an early stage of development, including the process we go through to attain optimal internal stakeholder alignment and the careful selection of words within the scientific statements. However, if the roll-out and follow up on the scientific platform is not planned carefully, the time spent developing the platform has been wasted. This session will explore the optimal approaches to encourage engagement with and support best use of your scientific platform.

Learning objectives:

• Understand optimal approaches to encourage engagement with and support best use of your scientific platform
• Be knowledgeable in the roll-out to global, regional and county-specific stakeholders
• Be aware of platform options and how to keep technology up-to-date
• Appreciate the role of metrics in tracking success