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AP ISMPP U: A Practical Guide to Enhanced/Digital Publications on APAC Budgets (March 2020)

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At the end of this session, attendees should:
  • Understand that in the modern world the scientific content of publications has a digital life that extends well past the initial publication in a journal and includes participants other than just those from a scientific background
  • Be able to propose and implement two relatively cost-effective enhanced/digital publication types: narrated slide decks and KOL talking head video abstracts
  • Be aware of key considerations behind deciding when and how to implement enhanced/digital publications
  • Know what support publication professionals can offer in the process of developing enhanced/digital publications
  • Be able to suggest key metrics to assess the impact and return on investment of enhanced/digital content
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