AP ISMPP U: Optimizing and Enhancing Publications for Virtual Congresses (January 2021)
At
the end of this session, attendees should:
- Understand the value of setting strategic goals for publication activities
- Be confident to use strategic goals for setting targets and project milestones
- Take away several useful techniques for assessing key audiences, therapeutic landscapes and knowledge gaps
- Be more familiar with the process of developing a publication strategy, and know how this can be used to generate effective tactical objectives