Thank you
Managed care decision makers are a key audience for scientific publications. But what resonates with payers? What kind of medical research are they interested in? How do they like to receive information? What tools and journals are payers using or reading?
In this session, the faculty will take the mystery out of publishing for managed care decision makers, and discuss trends in managed care relevant to publication professionals, including educational opportunities through ISMPP’s partnership with the University of Florida.
At the end of this session, participants should be able to:
- Explain skills needed to produce effective communications for payers
- Identify common managed care pharmacy communication tools (Hint: PIE is not something you eat at Thanksgiving)
- Describe publication strategies to make your manuscript resonate with payers
Approved for 1 ISMPP CMPP certification credit
. Please take a screenshot of the title slide.Description
Managed care decision makers are a key audience for scientific
publications. But what resonates with payers? What kind of medical research are
they interested in? How do they like to receive information? What tools and
journals are payers using or reading?
In this session, the faculty will take
the mystery out of publishing for managed care decision makers, and discuss
trends in managed care relevant to publication professionals, including
educational opportunities through ISMPP’s partnership with the University of
Florida.
At the end of this session, participants should be able to:
- Explain skills needed to produce effective communications for payers
- Identify common managed care pharmacy communication tools (Hint: PIE is not something you eat at Thanksgiving)
- Describe publication strategies to make your manuscript resonate with payers