Thank you
This live web event has ended. Thank you for attending.
Description
In an era of information abundance, data-driven decision-making is transforming how medical affairs and publication professionals plan, evaluate, and execute their strategies. This interactive session will guide participants in identifying gaps in their current data landscape, exploring whether those gaps can be addressed through advanced analytics and data tools, and considering how such insights can be integrated seamlessly into existing publication workflows. The session will highlight the potential for more sophisticated, connected workflows, where insights flow efficiently between platforms and teams to enable smarter, evidence-based publication strategies. Designed to be highly participatory, the session will invite attendees to map out the key decisions they make throughout their publication planning process and identify what data they currently use and what data would be helpful to them in supporting those decisions. Through discussion and real-world examples, participants will visualize how data can guide smarter, more transparent, and evidence-based publication strategies. Rather than focusing on specific tools, the facilitators will help attendees pinpoint where data gaps still exist. The goal is for participants to leave with a clearer understanding of which data truly drives decision-making, how to prioritize high-impact data over “nice-to-have” metrics, and how to develop a practical data strategy to strengthen their publication planning workflows.
This webinar will enable participants to:
- Identify key publication planning decisions that can be improved through the integration of diverse data sources.
- Evaluate which data types (e.g., author networks, engagement metrics, clinical insights) most effectively inform publication strategy.
- Develop a structured approach for embedding data-driven decision-making into publication planning workflows.
