We will evaluate the changing trends in medical communications and the shift towards greater use of digital tools. We examine the use of social media as part of broader healthcare communications strategies. We will go through a few real-world examples to examine the advantages and limitations of these strategies, and discuss how success and learnings from these can be put into practice to develop an effective social media communication strategy.
At the end of this session, participants should be able to:
- Provide an overview of current trends in use of digital tools and social media in healthcare communication
- Understand how social media can be used to engage with HCPs and patients to improve disease awareness – best practices and tips for doing so in a compliant and effective manner
- Review real-world examples where social media was used successfully for targeted HCP and patient engagement