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AP ISMPP U - Using Social Media as Part of a Medical Communications Strategy

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We will evaluate the changing trends in medical communications and the shift towards greater use of digital tools. We examine the use of social media as part of broader healthcare communications strategies. We will go through a few real-world examples to examine the advantages and limitations of these strategies, and discuss how success and learnings from these can be put into practice to develop an effective social media communication strategy.

At the end of this session, participants should be able to:

  • Provide an overview of current trends in use of digital tools and social media in healthcare communication
  • Understand how social media can be used to engage with HCPs and patients to improve disease awareness – best practices and tips for doing so in a compliant and effective manner
  • Review real-world examples where social media was used successfully for targeted HCP and patient engagement
Approved for 1 ISMPP CMPPTM recertification credit


  • Malvika Katarya, ISMPP CMPP™, Senior Medical Writer, AMICULUM Asia

    Malvika has a master’s degree in Neuroscience from King’s College London and worked in academic research labs for several years before moving on to medical communications. She has more than five years of experience as a senior medical writer and has supported local, regional and global clients to develop tailored and engaging medical communications.
    She has developed medical, publications and promotional materials across a wide range of therapy areas including oncology, diabetes, cardiovascular disease, rare diseases and diagnostic products. She also has extensive experience in medical events such as advisory boards, congresses and workshops.

  • Karl Bustamante, Digital Strategist, AMICULUM Digital

    With over 10 years of multi-industry experience in digital marketing and communications, Karl has worked with a wide range of healthcare brands in strategizing effective and impactful digital activations. His experience spans end-to-end marketing in both agency and client-side roles, creating omnichannel digital strategies, developing content, planning and execution of digital paid/social media tactics, all the way through measurement and optimization of performance.
    In his role at AMICULUM Digital, Karl supports the firm’s clients with creating, planning, and executing omnichannel, digital and social media engagement strategies across various therapy areas and audiences.
    Karl is also currently completing his MBA from the University of London.

  • Jonathan Lee, PhD, ISMPP CMPP™, Senior Manager, Regional Publications, Growth and Emerging Markets, Takeda Pharmaceuticals

    In his current role, Jon oversees the management of publications for a region that spans Asia, the Middle East, Africa and Latin America. This geographical remit has provided him with a wealth of insights on publication practices at the regional level both within and outside of Asia. Prior to this, Jon was the Senior Medical Editor at McCann Health Singapore, a member of the McCann Health Global Scientific Council, and a Lead Medical Writer at MediTech Media. Jon is a Certified Medical Publication Professional (CMPP), the current Chair of the ISMPP Asia-Pacific Education Taskforce and was part of the organising committee of the 2021 ISMPP APAC meeting.

September 22, 2022
Thu 9:00 PM EDT

Duration 1H 0M

This live web event has ended.

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