A new type of authority in the healthcare landscape has emerged—the digital thought leader. The absence of face-to-face interaction due to the pandemic has accelerated scientific information exchange on social media platforms. This plenary will focus on why biopharma companies need to consider the impact of and engage with DOLs in their scientific communications to be ‘future ready.’
Learning objectives:
- Understand current and evolving trends in the use of social media in scientific communications
- Understand the difference between key thought leaders and digital thought leaders
- Understand how digital thought leader engagement can provide unique insights into clinician and patient communities
This session has been approved for .5 CMPP credits
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