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Publications plans are a staple in the data dissemination process throughout a product’s lifecycle. Publication plans often involve strategic and tactical components to ensure timely data dissemination to an appropriate target audience.

The basic components of a publication plan can help to focus how and where you communicate your data in a compliant way. But what if you could communicate your data more efficiently and effectively to a time-crunched HCP audience? Distill complex scientific and clinical information to a lay audience? What if you could grab their attention and retain it?

This webinar’s faculty will share ideas on how to move your “meat and potatoes” publication plan to a data buffet of spicey tapas that hit the spot and have your target audience hungry for more.


Learning Objectives: At the end of this session attendees will

• Appreciate the differences between a traditional publication plan and a nontraditional publication plan
• Understand the tactical and strategic components of a publication plan
• Identify the approach to development including important analyses that can help to inform the publication plan
• Recognize the management, monitoring, and ongoing updates needed to keep your publication plan current and effective

Approved for 1 CMPP credit

Description

This ISMPP U webinar was developed by the ISMPP U Committee. Publication plans are a staple in the data dissemination process throughout a product’s lifecycle. Publication plans often involve strategic and tactical components to ensure timely data dissemination to an appropriate target audience.

The basic components of a publication plan can help to focus how and where you communicate your data in a compliant way. But what if you could communicate your data more efficiently and effectively to a time-crunched HCP audience? Distill complex scientific and clinical information to a lay audience?

This webinar’s faculty will share ideas on how to move your “meat and potatoes” publication plan to a data buffet of spicey tapas that hit the spot.

Learning Objectives: At the end of this session attendees will

• Appreciate the differences between a traditional publication plan and a nontraditional publication plan
• Understand the tactical and strategic components of a publication plan
• Identify the approach to development including important analyses that can help to inform the publication plan
• Recognize the management, monitoring, and ongoing updates needed to keep your publication plan current and effective

Approved for 1 CMPP credit