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ISMPP U - 20th Annual Meeting Member Research Orals (May 29,2024)


Member Research Oral Presentations from the 20th Annual Meeting of ISMPP. This year’s theme, 'Storytelling: Its Art and Power,' highlighted the transformative role of art in storytelling within healthcare and medical communications. The storytelling concepts and tools learned during the session helped our professionals to find ways to break down stigmas, combat misinformation, help change perceptions, and ultimately improve patient care.

Join us for a series of research presentations featuring the Oral Presentations from the recent 20th Annual Meeting of ISMPP. Pertinent topics will be featured – An AI approach to analyze the context of publication citations, Examining the time- and effort-saving utility of tailored AI-tooling for abstract plain language summary development, and Using Storytelling to Communicate Complex Science: a Quantitative and Qualitative Assessment of the Narrative Properties of Journal Articles on Genetic Medicines.

Learning Objectives: At the end of this session attendees will:

  • Understand how genAI can be used as an analytical tool to understand the content of text at scale.
  • Learn how artificial intelligence can assist them in the difficult task of conveying complex ideas with clarity and simplicity.
  • Appreciate approaches that can be used to quantify the narrative properties of journal articles and narrative elements that might translate to effective storytelling

Approved for 1 CMPP credit


  • Tomas Rees, Director of Innovation, Oxford PharmaGenesis

    • Tomas has a longstanding interest in the transformation of scientific publications in the digital environment, including strategic planning, increasing reach and engagement across broad stakeholder audiences, and assessing the effectiveness and impact of publication plans.
    • He currently leads the development of strategic communication plans and scientific platforms and supports the testing and implementation of innovative solutions.
    • He is co-chair of the ISMPP Social Media and Web-based metrics committee.

  • Walter Bender, Chief Scientific Officer & Co-founder, Sorcero, Inc.

    • Walter Bender is the Chief Scientific Officer at Sorcero, a venture-backed startup whose AI Platform revolutionizes how Life Sciences companies ask – and answer – their most critical medical strategy questions.
    • He is the former Executive Director of the MIT Media Lab, where he led the Electronic Publishing Group.
    • He is the founder of Sugar Labs, which develops and maintains educational software.
    • In 2006, Walter co-founded One Laptop per Child, with Nicholas Negroponte and Seymour Papert. Bender received his undergraduate degree from Harvard University in 1977 and a master’s degree from MIT in 1980.

  • Stephen Towers, Senior Vice President, Strategy & Innovation, Healthcare Consultancy Group

    • Stephen is a passionate believer in the power of storytelling to… bridge the gap between groundbreaking new technologies (eg, genetic medicines) and clinicians’ and patients’ *understanding* of those technologies, humanize scientific research, enhance health literacy, center patients in clinical development, ensure diverse voices are heard, and combat misinformation and disinformation.
    • He is excited by the immense potential for improvements in storytelling across the pharmaceutical and healthcare communications industries. At HCG, he designs and leads narrative skills training sessions for Medical Affairs clients and internal agency teams and explores how novel technologies and channels might facilitate storytelling.
    • Stephen has broad medical communications agency experience, but his current focus is Medical Affairs. Prior to medical communications, he obtained his PhD in neuroscience and spent several years in postdoctoral research at Stanford.

  • Zeynep Turan, PhD, Associate Scientific Director, Healthcare Consultancy Group

    • With a keen interest in discovering new methodologies and tools, Zeynep is dedicated to making the latest research and clinical data accessible to a wide range of audiences, including healthcare professionals, patients, and caregivers.
    • From interactive dashboards to engaging infographics, her work is focused on simplifying complex information for better understanding.
    • Beyond just making data comprehensible, she is passionate about bringing the excitement of scientific discovery and medical advancements to everyone, regardless of their background.
    • Zeynep obtained her PhD in neurobiology (Caltech), MS in epidemiology (Columbia), and BS in biochemistry & cell biology (Bucknell).

  • Moderator: Gary Burd, PhD, Executive Vice President, Head of Medical Services, Caudex

    • Gary has almost 20 years of medical communications and scientific publishing experience. Prior to his career in medical communications he gained valuable editorial experience in journal publishing with Portland Press.
    • Gary has been involved in medical communication planning and publication planning in several therapy areas, including solid tumour and haematological oncology, multiple sclerosis, diabetes, transplantation, rheumatology, dermatology and respiratory disease. He has developed and managed a wide variety of communication outputs, including manuscripts, monographs, abstracts, posters, competitive intelligence reports, advisory boards, symposia and standalone meetings.
    • Gary completed his PhD at the Kennedy Institute of Rheumatology, University of London in 1998, studying a biologic monoclonal antibody therapy for systemic lupus erythematosus. He graduated from St Catherine’s College, University of Oxford with a BA in Biochemistry, with supplementary working as a medical writer, Gary also has an MA at the University of Sussex in Creative Writing and a BA Open from the Open University with a focus on English Literature.

May 29, 2024
Wed 11:00 AM EDT

Duration 1H 0M

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