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Drafting, Designing, and Deploying Wrong-Way Driving Initiative in Florida


Webinar Description:
Wrong-way drivers, especially on freeways, pose a serious risk to the safety of themselves and other motorists. On average, wrong-way driving (WWD) crashes result in about 355 fatalities each year. WWD mitigation has therefore been on the national front, with several states tackling this issue from several avenues, focusing on the 4E’s, i.e., Engineering, Education, Enforcement, and Emergency Medical Services; policy-oriented changes; and adopting state-of-the-art technology to detect, verify, and respond to WWD incidents in real-time. Understanding the seriousness of WWD incidents, the Florida Department of Transportation (FDOT) has endeavored to continually explore ways for strategically drafting, designing, and deploying countermeasures while proactively identifying areas that can help mitigate these incidents. FDOT’s strategy has included policy-oriented changes propelled by the leadership’s commitment and vision to create actionable WWD initiatives; extensive research on understanding the underlying WWD crash patterns and causes, and driver behavior while intoxicated; motivation to implement and compare several pilot countermeasures; and vision to develop a comprehensive WWD countermeasure implementation plan. This presentation discusses the efforts FDOT has undertaken to tackle WWD problem in Florida. It focuses on the FDOT’s strategy pertaining to the statewide policy, several recently completed WWD-related research projects, pilot WWD countermeasure implementation projects, and the ongoing WWD mitigation efforts.

Learning Objectives: 

  • State-of-the-practice in mitigating WWD incidents
  • FDOT’s efforts in tackling WWD issue in Florida
  • The process-centric approach adopted by FDOT in developing the WWD Countermeasure Implementation Plan


  • Raj Ponnaluri, Ph.D., P.E., PTOE, PMP, Florida's State Connected Vehicles and Arterial Managment Engineer

    Raj Ponnaluri serves as Florida’s State Connected Vehicles and Arterial Management Engineer. He has over 24 years of professional work experience in TSM&O, ITS, Traffic Engineering & Operations, Road Safety, and more recently in Connected and Automated Vehicles, and Emerging Technology Applications. Raj holds the Bachelor’s and Master’s degrees in Civil Engineering, and a Ph.D. in Transportation Engineering. He also obtained an MBA with a specialization in Engineering Management. He is a registered Professional Engineer (P.E.), a Professional Traffic Operations Engineer (PTOE), and a Project Management Professional (PMP). Raj published his works with the Transportation Research Board of the National Academy of Sciences, the Institute of Transportation Engineers, and Elsevier’s Transport Policy, Accident Analysis & Prevention, and IATSS Research.

  • Priyanka Alluri, Ph.D., P.E., Assistant Professor with the Department of Civil and Environmental Engineering, Florida State University

    Dr. Priyanka Alluri is currently an Assistant Professor with the Department of Civil and Environmental Engineering at Florida International University (FIU). She received her doctoral degree in Civil Engineering from Clemson University in 2010. Her research has focused on a wide range of topics in transportation safety, including crash data analysis, advanced safety analysis models, implementation of the Highway Safety Manual (HSM) and SafetyAnalyst, pedestrian and bicycle safety, and safety design of traffic control devices. She is a registered Professional Engineer in the State of South Carolina. Dr. Alluri is an active member of several professional organizations including ITE and ASCE. She is a Member of the ITE Transportation Safety Council and the ITE Transportation Education Council. She also serves as the Faculty Advisor for the ITE Student Chapter at FIU.

May 23, 2019
Thu 3:00 PM EDT

Duration 1H 30M

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