This webinar was developed by the ITE Traffic Engineering Council.
This webinar describes travel demand forecasting techniques, focusing on ways to integrate multiple modes (transit, trucks, etc.) into forecasts to support urban transportation engineering plans and studies. The webinar provides a practical overview of basic forecasting (modeling) principles, current and emerging modeling approaches, underlying data requirements, effective modeling practices and common pitfalls, and examples. The webinar is based on the Traffic Engineering Handbook 7th Edition’s Chapter 6, Forecasting Travel Demand.
- Describe practical approaches for integrating multiple modes (transit, trucks, etc.) into commonly used forecasting paradigms for urban transportation engineering applications, with a focus on the four-step modeling process.
- Discuss travel surveys and data requirements that are used to calibrate travel demand models.
- Evaluate different modeling applications such as road pricing, TDM, and traffic impact analyses.
- Identify emerging modeling methods and data sources.