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Big Data for Complete Streets: Promoting Safety, Mobility, and Equity of all Transportation Modes through Data-driven Decision Making

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PDH/CM Credits: 1.5
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Within the past decade, communities across the US have adopted Complete Streets policies that outline infrastructure improvements supportive of active transportation modes, such as traffic calming measures, bike lanes or safer pedestrian crossings. The COVID-19 pandemic highlighted the need to create safe spaces for active modes, both for recreational and commuting trips. It also provided an opportunity for communities to implement temporary initiatives, such as Slow Streets, to reclaim more space for people instead of vehicles. However, despite these programs and lower traffic volumes during the pandemic, vehicle-related collisions and fatalities continue to rise throughout the country—with speed remaining a major factor. Beyond crash data, planners need empirical data about where bicycle and pedestrian trips are taking place. Armed with this data, they can target potential hotspots before incidents occur, and develop solutions that will further Vision Zero goals of eliminating serious injuries and fatalities.

In their presentation, Pam Cruz and Ted Reinhold from StreetLight Data will outline a data-driven, multimodal approach for prioritizing transportation projects supportive of safety, mobility, and equity for all travelers. The presenters will demonstrate how metrics derived from smartphone devices can be used to identify patterns and volumes of bicycle, pedestrian, and vehicle trips to develop crash risk exposure models. The presentation will also cover before/after studies to assess the impacts and effectiveness (e.g., reduced vehicle speeds) of enacted safety countermeasures. Finally, the presentation will explore how a data-driven approach can be used to identify which communities are impacted by a proposed infrastructure improvement, as well as to ensure an inclusive planning process and equitable distribution of benefits. By the end of the presentation, attendees will have a greater understanding of how multimodal metrics derived from smartphone devices can assist planners in improving safety and developing Complete Streets that positively impact communities.

Learning Objectives:

  • Identify innovative applications and best practices for complete streets projects that support safety, mobility, and equity for all travelers
  • Explore new tools available for performing data-driven, multimodal analyses
  • Assess impacts and effectiveness of enacted safety countermeasures
  • Ted Reinhold, Senior Solutions Engineer at StreetLight Data
  • Pam Cruz, Senior Northeast Regional Territory Manager at StreetLight Data


  • Ted Reinhold, Senior Solutions Engineer at StreetLight Data

    Ted Reinhold is a Senior Solutions Engineer with StreetLight Data, helping transportation professionals leverage the power of big data analytics to better understand changing travel behaviors and inform transportation planning decisions. Prior to joining StreetLight, Ted worked for five years as a travel demand forecaster in the Washington DC metro area, supporting the development of regional travel models and the performance-based evaluation of multi-modal transportation improvements. Ted resides in Arlington, VA and holds a MS in Civil Engineering and a MCRP in City and Regional Planning from The Ohio State University and a BS in Civil Engineering from the University of Notre Dame.

  • Pam Cruz, Senior Northeast Regional Territory Manager at StreetLight Data

    Pam Cruz has nearly 15 years of experience providing technology and data solutions across a range of engineering disciplines, including transportation and construction. She currently serves as the Senior Northeastern Region Territory Manager at StreetLight Data, a transportation-focused SaaS analytics provider of Big Data that serves public agencies and engineering firms across the US & Canada. At StreetLight, Pam partners with engineering and consulting firms, helping them leverage locational mobile device data to diagnose complex transportation challenges and identify high-potential solutions. Prior to joining StreetLight, Pam was a Strategic Account Manager at Dodge Data and Analytics where she helped clients utilize data to grow their business.

July 21, 2021
Wed 11:00 AM EDT

Duration 1H 0M

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