This webinar is led by ITE Safety Council.

Webinar Description:
In the past few years, Big Data has emerged as an important alternative for numerous transportation studies, especially as a source to obtain data retroactively. Big Data appears to be a good source for data collection and integration moving forward, especially in the safety field.

"Incorporating Big Data into Safety Analysis: An Integrated and Proactive Approach" is a Technical Brief developed by the ITE Safety Council and published in August 2022. The document defines Big Data in the context of safety, addresses how Big Data can supplement traditional data as well as how it can improve safety by filling the existing gaps. This report includes a discussion on how Big Data is currently being used to address safety issues, what the available sources for safety professionals are, and what issues still need to be addressed. The report focus areas are data collection and processing, proactive safety approach, driver behavior, and pedestrian and bicycle safety. This presentation will provide a summary of the report for transportation professionals.

Learning Objectives:

• Recognize challenges with traditional data collection and processing (e.g., quality of data, being resource- and labor-intensive, the need for standardizing safety data) and learn how Big Data has been used to overcome these issues.
• Explore how Big Data can be used to supplement traditional safety data as an effort to proactively identify candidate locations for safety improvements.
• Identify challenges with pedestrian and bicyclist safety assessment (e.g., lack of exposure data and trip routes) and learn how Big Data can be used to assist decision-making for safety improvements.
• Understand how driver behavior impacts safety and learn how Big Data can help inform roadway design, construction, repair, and improvement to account for driver behavior.
• Explore a case study showing how Big Data was used to identify high-risk locations, and how a jurisdiction can use Big Data to prioritize candidate locations for safety improvements, as well as assess the safety effectiveness of those improvements.
• Learn what existing gaps for safety analysis still exist and what the potential next steps are to combine Big Data and traditional safety data on a collaborative approach to improve safety.

Presenters:

• Luana Broshears, PhD, PE, PTOE, RSP_{2i ,} Planning and Safety Director | Institute of Transportation Engineers | Washington, DC, United States
• Kofi Adanu, Ph.D., Associate Research Engineer |The University of Alabama |Tuscaloosa, Alabama, United States

Co-Authors (Not presenting): 

• Harrison Turner, PE - Associate Engineer - LDA Engineering - Nashville, TN
• Noah Budnick - Senior Management Analyst at Berkeley Public Works Transportation and Engineering Division - City of Berkeley, CA
• Praveena Penmetsa, Ph.D. - Associate Research Engineer - The University of Alabama – Tuscaloosa, AL

To read the presenter bios in detail, please view the live event page here.

Fees:
ITE Members: Free
Non-Members: $79.00

Registration for webinar includes the live event, an archived recording with access for 30 days to each registrant. If you are a non-member of ITE you will need to create an account to register. You can create an account here.

PDH/CM Credit Certificate: If you would like PDH/CM Credit for this webinar, there is a processing fee for each registrant of $20 regardless of membership status to receive 1.0 PDH/CM credits certificate.

Instructions and link will be provided at the conclusion of the live event. For the on-demand recording, instructions will be provided on this course page on how to purchase the evaluation to complete and receive the PDH credit certificate. Participants are able to purchase and retrieve their certificate until their access to the content expires. After the content expires the certificate opportunity is forfeited.

Recordings:
All registrants will have access to the recording for 30 days once it is posted. Additional attendees at one location are not eligible to earn PDH/CM credit for viewing an archived recording.

Additional Attendees at one Location:
Additional Live Webinar Attendees at one location are eligible for earning credit for attending. The registrant, with whom they view the webinar with, may distribute the same link they are provided to their additional attendee to purchase the PDH Credit Certificate.

How to earn PDH/CM Credit:
See PDH/CM Credit Certificate section above.

PDF of Presentations:
Webinar Contributors typically provide a PDF of their presentations; but this may vary on a case by case basis. If they are provided, ITE will upload the presentations into the resources tab of this event within 24 hours of the event.

Policies: The webinar recording will be made available on-demand it will have a shelf life of 60 days to register before it is archived. Participants are able to purchase and retrieve their PDH credit certificate until their access to the content expires. After the content expires and goes into archive, the PDH credit certificate opportunity is forfeited.

Last Day to Register On-Demand: January 7, 2023