Gen Z (ages 10-22) and Millennials (ages 25-35) are shopping, buying, and paying differently than other generations have. There is a fundamentally different view towards shopping and payments, including how they use cards, credit, social shopping, and embedded commerce. Merchants looking to grow their business can be more attractive to younger generations if they are aware of these alternative forms of payments and ways of shopping. This session will explore how younger generations are shopping differently, with a special focus on Buy Now, Pay Later solutions and digital payments such as P2P and cryptocurrency.
- Understanding what defines the younger generations and how they choose to shop.
- Learning more about Buy Now, Pay later solutions, including adoption and benefits of offering.
- Examining the preferred payment methods of younger generations.