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The number of B2B buyers purchasing on what are traditionally B2C channels may surprise you. B2B buyers want consumer-like experiences, even while requiring specific credit terms, invoicing formats, and high-touch service. To compete in global markets, merchants must deliver the payments experiences corporate buyers expect to drive loyalty and repeat purchases.

Learning Objectives:

1. Determine the total value of existing B2B spend on current channels
2. Provide choice and convenience to attract business buyers and build loyalty
3. Overcome challenges from buyer procurement departments who prefer purchasing on cards

Please note, this webinar if for current MAG merchant members and sponsors.

Description

The number of B2B buyers purchasing on what are traditionally B2C channels may surprise you. B2B buyers want consumer-like experiences, even while requiring specific credit terms, invoicing formats, and high-touch service. To compete in global markets, merchants must deliver the payments experiences corporate buyers expect to drive loyalty and repeat purchases.

Learning Objectives: 

1. Determine the total value of existing B2B spend on current channels
2. Provide choice and convenience to attract business buyers and build loyalty
3. Overcome challenges from buyer procurement departments who prefer purchasing on cards

Please note, this webinar if for current MAG merchant members and sponsors.