Description
Subscriptions are one of the latest hot trends in retail commerce. However, running a successful subscription program is not simple. Businesses that have evaluated and/or implemented these programs have had to learn how to develop valuable consumer offers, integrate to existing consumer engagement programs, and operate effectively; and not all have been successful.In this session, please join W. Capra as we dive into the details of leveraging subscription programs to enhance overall consumer engagement strategies. This webinar will include a discussion about the intersection with existing loyalty programs, reduced checkout friction, heightened personalization insights, and more.
Learning Objectives:
1. Learn how to avoid pitfalls that cause subscription programs to fail.
2. Learn how to integrate subscriptions into their digital strategy.
3. Understand the technical considerations to successfully operate a subscription program.
Please note, this webinar is for current MAG merchant members and sponsors.