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Leveraging Subscriptions to Enhance Your Consumer Engagement Strategy

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Subscriptions are one of the latest hot trends in retail commerce. However, running a successful subscription program is not simple. Businesses that have evaluated and/or implemented these programs have had to learn how to develop valuable consumer offers, integrate to existing consumer engagement programs, and operate effectively; and not all have been successful.In this session, please join W. Capra as we dive into the details of leveraging subscription programs to enhance overall consumer engagement strategies. This webinar will include a discussion about the intersection with existing loyalty programs, reduced checkout friction, heightened personalization insights, and more.

Learning Objectives:
1. Learn how to avoid pitfalls that cause subscription programs to fail.
2. Learn how to integrate subscriptions into their digital strategy.
3. Understand the technical considerations to successfully operate a subscription program.

Please note, this webinar is for current MAG merchant members and sponsors.

Description

Subscriptions are one of the latest hot trends in retail commerce. However, running a successful subscription program is not simple. Businesses that have evaluated and/or implemented these programs have had to learn how to develop valuable consumer offers, integrate to existing consumer engagement programs, and operate effectively; and not all have been successful.In this session, please join W. Capra as we dive into the details of leveraging subscription programs to enhance overall consumer engagement strategies. This webinar will include a discussion about the intersection with existing loyalty programs, reduced checkout friction, heightened personalization insights, and more.

Learning Objectives:
1. Learn how to avoid pitfalls that cause subscription programs to fail.
2. Learn how to integrate subscriptions into their digital strategy.
3. Understand the technical considerations to successfully operate a subscription program.

Please note, this webinar is for current MAG merchant members and sponsors.

Contributors

  • Josh Mathers | Principal Consultant - W. Capra Consulting Group

    Josh Mathers is a highly experienced professional specializing in subscription billing and payment solutions. With a remarkable 12-year journey in building, managing, and optimizing these critical systems, he has honed his expertise in driving profitability and improving customer engagement.

    His deep understanding of how subscription models can enhance consumer engagement sets Josh apart. He has built, managed, and leveraged subscription solutions to tailor offerings that cater to consumers' preferences and needs. By doing so, he has increased customer satisfaction and fostered long-term loyalty with customers.

October 4, 2023
Wed 12:00 PM CDT

Duration 1H 0M

This live web event has ended.

Support Contact
learningcenter@merchantadvisorygroup.org