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Data: Your Most Powerful Protection Against First-Party Fraud

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First-party fraud continues to weigh heavy on merchants who bear the brunt of this growing problem. In fact, a recent Mastercard study found that 75% of digital goods merchants’ CNP fraud is estimated to be the result of first-party fraud. Join Mastercard as they discuss the current market trends, how they are helping merchants and issuers combat this growing problem, and hear about some early data analysis from their First-Party Trust program.

Learning Objectives:

  1. Explain what the new First-Party Trust Program is and the ways it reduces first-party fraud.
  2. Review how the First-Party Trust program works and the technology used.
  3. Identify timelines to launch and what can be accomplished now to be ready for the program.

Please note that this webinar is for current MAG Merchant Members only.


  • Sowmya Srinivasan | Product Management - Mastercard

    Sowmya is a seasoned product manager within the Cyber and Intelligence division at Mastercard, where she specializes in the First Party Trust Program. With a wealth of experience in cyber risk, authentication, and product management, Sowmya brings a unique perspective to her role. Her career has spanned notable companies such as Riskrecon, Disney, and Estee Lauder. Sowmya holds a bachelor’s degree from Rutgers University.

May 21, 2024
Tue 12:00 PM CDT

Duration 1H 0M

This live web event has ended.