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Needs and Trends in Marketplace Payment Solution in Emerging Markets

Description

Shopify vendors set a new Black Friday record in 2023, taking $4.1 billion in sales. Payroll companies, social media, and ride-hailing platforms have propelled the rapidly growing “internet economy”. As these platforms become more popular in markets like Latin America, Africa, and Asia, both platform providers and consumers within these digital platforms require a high level of user experience, as payments are all about immediacy, safety, and transparency. Marketplaces need to enable various payments methods so consumers can easily make — and shop owners can easily receive — payments in the currency and country of their choice. So how do online platforms begin fortifying their capabilities around foreign exchange, fraud, and payments to cater to their clients’ evolving needs? Dive into the needs and trends of payments in platform solutions and learn how to successfully drive your business in emerging markets.

Learning Objectives:
1. Examine Africa, Asia, and Latin America's fragmented payments landscape.
2. Recognize opportunities to accept consumer preferred payment methods in Africa, Asia, and Latin America.
3. Summarize how to successfully optimize your business in select emerging markets.

Please note this webinar is for current MAG Merchant Members and Sponsors.

Contributors

  • María Jose Gasser | Head of Product - dLocal

    Hi! I'm María José and I am a proud "generalist". I’ve studied many things, but I'm specialized in digital product design, customer experience and quality management. Curiosity and the experience of having worked for many different projects and areas, gives me the possibility to carry out diagnoses in a holistic and systemic way, managing to analyze end-to-end flows and implement effective solutions. I enjoy the synergy of working with interdisciplinary teams and the thrill of crafting solutions from scratch.

  • Alberto Bentancur | Head of Growth - dLocal

    Alberto leads strategic partnerships with dLocal’s global top tier merchants. With main focus on their growth and expansion, Alberto guides merchants with the definition and execution of payments strategies that are designed to maximize revenues, conversion rates, and user experience across LatAm, APAC and MEA. Now leading growth, with specific focus on our Platforms solution across several verticals.

July 16, 2024
Tue 12:00 PM CDT

Duration 1H 0M

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